iShares RISE event

concept development | art direction | design | copy writing | photo search/retouching | production

This annual ETF (exchange traded funds) event features an all-star line up of senior investment leaders to explore technologies reshaping investment management. Some topics included geopolitics and sustainability.

The business partners wanted the creative to feel different and lean into the boldness and edginess of the new iShares identity – both visually and through tone of voice.